Copywriting

Copywriting, content creation

Hold onto your bots

| Carolyn
Hold onto your bots illustration spiders word Mars asking how businesses are looking after people - staff retention

Holding onto your bots can be quite a challenge.  As people go round and round the labour market looking for the best they can find, you may need to think about how to attract and retain your bots.  

There’s more to benefits than a couple of day’s a year to volunteer.  That may sound all well and good but have you covered the basics like a fair salary, good holiday allowance, compassionate leave etc.  Let’s face it, we all need money and so many companies are now offering vouchers and stuff like that as benefits but we can’t pay our gas bills with vouchers.  Money first, extras after.  What do you think? 

Think about how much money a business will spend paying people to find people for jobs where the turnover is high, often due to low pay.  What really makes sense and how best can a business use its talent?

Interview time :-)

| Carolyn
Inktober 2023 Dream illustration someone having an interview and being asked unnecessary questions

Who’s been in those interviews where you are asked so many unnecessary questions?  Then when you get the job none of the skills that were asked for were even utilised or you were blocked in your progression.  Still, life is but a dream as they say, no wonder people daydream in interviews.  That’s what a little bird has told me anyway.

Tip:  be fair, keep notes, plan questions, only ask for what you will be using

The Aldridge Audio Typist

Aldridge Audio Typist, graphic of person
| Carolyn

The Aldridge Audio Typist really is a sought after person.  Over the years there has been less and less dictation in offices so these people can be hard to find (bit like people who use shorthand too).  So what if things change?

It could now get tricky to be honest.  That’s one reason to keep your website and social media up-to-date showing your HR policies and procedures.  You know, reasons that people would like to work for you.

As people know people, this could be a good way of finding the people who you want at the right time.

Please get in touch if you would like me to work with you on your website and social media to get your HR messages out there.

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Why bother with a copywriter when you have AI?

Graphic woman sat on top of building in Walsall town centre. Promoting writing services
| Carolyn

You’re going to need an authentic voice if you are in business or promoting anything to be honest.  Anyone can write, they say.  Well, I suppose they can.  There’s all this AI available now, you just type in a few key words and away you go.  The debate is on, will copywriters be needed in the future?  If you want something that’s a little bit quirky, away from structured sentences, that type of thing then, yes, you will need someone doing the writing.

I can work with you to create website content that will connect with your desired audience.  If you have something to discuss just get in touch.

The Fox and Dogs

Vintage puppets and ornaments Fox and dog Pelham puppet
| Carolyn

It’s really more than a pub name, the Fox and Dogs.  Just look at this cute assemble, how gorgeous do they look, especially with vintage Christmas lights.  Get in touch if you would like me to create images for you and work with you on campaigns.

Sweet campaigns

Sweet campaigns image of vintage boxer puppy puppet Pelham puppet with poppy flower
| Carolyn

This really is a sweet campaign.  I can work with you creating images that can promote your business.  You may have a pet business, be a dog groomer or a dog walker.  Please get in touch to discuss any of your requirements.  I can create graphics and images for social media, your websites and for print.  I also produce content.

One of the hardest things to write about

| Carolyn

has to be yourself, doesn’t it?  Where do you start.  At birth, as a teenager, when you started a business or now?

I’ll start at birth.  Mine was in Coventry, but this is a place I never got to know.  A city known for its brutal architecture, the Phoenix with its spikey arms and flat structures with sharp corners.  I’d moved over to Birmingham in my early months though, so know nothing of Coventry.

I’ve visited Spon End in my mid to late 50s and was struck by the brutal architecture.  The big blogs of concrete, the walkways, the little railings.  A Council Estate amongst estates.  

Writing is something that I like to do and I can write for you if you want.  Website content, brochures, social media content.  Just get in touch if there is something to discuss.